Award-winning content distilled through creativity, evidence and insight

Oxfam

 
THE DOGS TRUST
 

To raise awareness of the Paris Agreement, “the world’s first comprehensive climate agreement” and the impact of what climate change means for developing countries, Oxfam wanted to raise awareness of this important cause.  

Creating made for YouTube and Facebook videos (as well as a suite of social assets) we devised and created an animation to urge followers to not only share the hashtag #stopthecracks but to hold politicians accountable to the promises that they had made when they ratified the agreement.

 
 

We developed a distinctive animation style and combined this with the most impactful statistics to create a moving story arc. We produced a full set of social content to accompany the films. The hero films were viewed over 25,000 times, with over 200 shares and 240 reactions in the first week they went live.

Want to talk more about animation? Or the environment? Let’s grab a coffee.