Award-winning content distilled through creativity, evidence and insight



Working with magician Katherine Mills, Distillery brought to life and promoted a series of assets to first educate women about the amount of plastic in applicators, and then encourage them to use non-applicator tampons.


Our optimised assets sat across YouTube, Facebook and Instagram, telling the right story at the right time for the right audience.


Distillery’s social ‘test and learn’ strategy created actionable insights through each step of the funnel. This enabled us to continually optimise and iterate both assets and placement.