Award-winning content distilled through creativity, evidence and insight


The #PoweredByPeople campaign is all about how people encourage, support and power each other through challenges - like the London Marathon!

The cross-platform video campaign was split into three parts. The first part featured stories from JustGiving fundraisers urging everyone to share their own motivation stories on the hashtag #PoweredbyPeople across social networks.


During the second stage of the campaign, each London Marathon runner who was raising money on JustGiving was given their own personalised video to share on social media. 


The final stage of the campaign was a series of films showing User Generated Content that fundraisers had shared on social media using the hashtag #poweredbypeople. We collated the UGC and created these shareable bite-sized films for various platforms.



The combination of UGC, Personalised content and touching stories gave JustGiving users the extra support to complete their challenging run.

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