When Google rebranded to G Suite, they looked to highlight companies to act as inspirations to small businesses across UK, France and Spain. Growing a small business is hard work, and the campaign aimed to help other small businesses to understand some of the growing pains that might arise and some of the choices to help overcome those challenges.
Distillery worked helped build stories across the UK, France and Spain working the company’s CEOs and Founders to understand more about their ethos, causes and how they work as teams to grow their companies.
While we built a single campaign, each story has it’s own visual identity to help enhance their personal tale and was developed to resonate within specific markets.
Each story came in three parts, built for different social channels and messaging, utilising our philosophy of filming efficiency.
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