When Google rebranded to G Suite over the Autumn, they looked to highlight companies to act as inspirations to small businesses across UK, France and Spain. Growing a small business is hard work, and the campaign aimed to help other small businesses to understand some of the growing pains that might arise and some of the choices to help overcome those challenges.
The Distillery London visited PactCoffee.com in London, Wallapop in Madrid and Drivy in Paris. We spoke to the company’s CEOs and Founders to understand more about their ethos, causes and how they work as teams to grow their companies.
While it is a single campaign, each company story has it’s own visual identity to help enhance their personal tale. Each story came in three parts, built for different social channels and messaging, utilising our philosophy of filming efficiency - if you’re already out filming, film more for more uses!