THE DOGS TRUST
 

To raise awareness of the Paris Agreement, “the world’s first comprehensive climate agreement” and the impact of what climate change means for developing countries, Oxfam wanted to raise awareness of this important cause.  

Creating made for YouTube and Facebook videos, we devised and created an animation to urge followers to not only share the hashtag #stopthecracks but to hold politicians accountable to the promises that they had made when they ratified the agreement.

 
 

Developing a distinctive animation style, pulling out the most impactful statistics on how industrialised nations impact to climate affects those most impoverished countries were the basis for this moving story arc. We produced a full set of social content to accompany the films. The hero films were viewed over 10,000 times, with over 200 shares and 240 reactions in the first week they went live.