Eric Lanlard, celebrity pâtissier, already had an engaged social media following, but was keen to develop a YouTube channel and to build a community around his baking antics.
The Distillery London developed a multi-platform content and promotional strategy for the channel in early 2014, creating Baking Mad Monday (a weekly webseries), collaborating with a range of brands and prominent YouTubers.
Eric Lanlard’s YouTube channel now boasts an incredible engaged community of over 30,000 subscribers.
Channel at a glance:
1,867,494 Channel Views
2,600+ Viewer Comments
3,500,000+ Minutes Watched on YouTube