Eric Lanlard, celebrity pâtissier, already had an engaged social media following, but was keen to develop a YouTube channel and to build a community around his baking antics.

The Distillery London developed a multi-platform content and promotional strategy for the channel in early 2014, creating Baking Mad Monday (a weekly webseries), collaborating with a range of brands and prominent YouTubers.

Eric Lanlard’s YouTube channel now boasts an incredible engaged community of over 30,000 subscribers.

Channel at a glance:

1,867,494 Channel Views

111+ Videos 

2,600+ Viewer Comments 

3,500,000+ Minutes Watched on YouTube 

18,000+ Engagements