On April 25th a devastating earthquake hit Nepal, followed by another on May 12th. The Disasters Emergency Committee immediately launched an appeal and the team here at The Distillery were quickly embedded at DEC HQ to cover the appeal via social video and online content.
To keep fundraising momentum going following the DEC Nepal Appeal, they wanted to hero the fundraisers. Two social films were produced, centred around one fundraising hero, Julius, who raised money on JustGiving for the DEC by doing Race to the Stones (a 100km run!).
The first was a heartwarming surprise on one of Julius’ training runs. The Nepali community show just how much they appreciate the amazing work Julius is doing for Nepal by giving him a welcome fit for a hero. In the second, Julius visits Nepal to see exactly how the funds he helped raise are helping Nepali people rebuild their lives.
The overarching strategy behind the two films was a multi platform approach to drive viewers to the DEC's various social channels (Facebook, Twitter, G+ and Instagram as well as stills and gifs for use in DEC newsletter distribution).
Content was seeded organically and boosted with paid media across 6 platforms. The content garnered a total 245,255 views and 762 engagements.
Our content was also featured on SOFII (Showcase of Fundraising Innovation and Inspiration). Here’s what they said about Julius in Nepal:
"…If donor development is the gentle art of promoting the joy of giving, we think this is an 2.5 minute award-winner.”