Happy Pride!

 

Pride season is in full swing - we were at Cannes Lions recently and were lucky enough to catch some brilliant talks on the Google Beach on Pride Day!

One that really stood out for us was the discussion around why diversity is critical to us.

 
 

Our MD, Steve Wheen is a volunteer for PrideAM, an organisation championing LGBT+ representation in advertising and marketing.

As part of his role with PrideAM, YouTube launched Pride Brand Makeover on the beach at Cannes.

 
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Pride Brand Makeover challenges brands and agencies to reimagine their work for more diverse audiences. You can learn more about the awards (which are open now!) on the PrideAM site.

Happy Pride from everyone at The Distillery London!