New Work: Dogs Trust campaign

The Distillery London team were recently tasked by the Dog’s Trust to produce a shareable campaign to remind dog owners to wear a legally compliant collar with the correct and up-to-date owner name and address details on it and that microchip details must be up-to-date.  

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To sit alongside the video content at the heart of our campaign, we were also commissioned to produce an online poster that conveyed the key messaging to dog lovers and a series of GIFs.

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A key challenge was how we transform this very serious and somewhat dark message into fun, shareable and highly watchable content that would be well-received by dog owners and dog lovers.

Check out the animation below and remember to ensure your dog’s microchip, collar and tag details are all up-to-date!