The vso and International Citizen Service (ICS) wanted a film to ignite interest and inspire 18-25 year olds to get involved in their volunteer placements.
The whole premise of the VSO's work is all about changing lives, so we proposed an idea that gave their young viewers the chance to really experience that change themselves. We made a full 360 experience that followed the experience of one volunteer and took the audience to the base of Mount Kilimanjaro and right into the heart of the tiny village Loitokitok in Kenya.
However, to really show the contrast between the homelife of our volunteer and his Kenyan adventure we utilised the 360 format to create a 180x180 experience. Literally splitting the world in two we showed a direct opposite of visuals. Looking one way you were on a dusty street in an African village with the villagers whilst and if you turned around you were with your friends on a park bench in Newcastle.
360 is still a relatively new format, but 180x180 is a bold new approach. Editing took time to get the rhythm right so the viewer had time to look around both worlds whereas the spatial audio dub enhanced the whole experience.
We hope the first 180x180 360 film will inspire the audience to volunteer for their life changing experience.