The final #PoweredByPeople campaign for JustGiving has gone live over the past few weeks. The campaign kicked off by asking JustGiving fundraisers what motivates them to go to the amazing lengths they go to, to raise money for the causes they care about.
It was great to see the hashtag spread across social media, with user generated content (UGC) flying thick and fast as people shared their (often very) personal stories. In the lead up to the London Marathon we helped produce personalised content for each of the runners who ran the Marathon. Their personalised videos showed messages of support from their Just Giving Pages.
Bringing together just a few of our favourite stories shared across platforms, UGC drove the final segment of content for the campaign. From Facebook native video, YouTube, Instagram and Twitter video, we've utilised the features of these different social video platforms to bring this multi platform campaign to life. Using users stories, the films feel authentic - something we strongly believe that needs to be the cornerstone for any social video campaign.
As the #PoweredByPeople conversation continues, it shows that for so many passionate fundraisers and crowdfunders, the finish line of the marathon is just the starting line...