As you may have seen on our recent blog post, we’ve kicked off a social campaign called #PoweredbyPeople for JustGiving. The next stage has gone live and we couldn’t be more excited to share it here on the blog.
Each and every London Marathon runner on the JustGiving site will receive their own personalised video - all about those early morning training runs. The best bit, however, is the donor support messages pulled from JustGiving profile data! We worked closely with JustGiving in order to learn more about the data that was available and how we could use it to elevate and inform our creative.
Here is an example of the film below:
We obviously couldn’t finish this blog post without sharing with you a behind the scenes shot from the (very, very) early morning shoot…