Persona synthetics - you had us for a minute there..

The recent 4 Creative campaign for Humans has really inspired the team in the office. We've loved how it has pulled broadcast, online and offline together seamlessly. (Plus, when we first saw the TV spot we loved it! 

Here's some more insight into how this campaign works from Frazer Hurrell, Creative Technologist at Microsoft, and James Walker (Head of Marketing at Channel 4):

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