One year ago, the DEC launched its Ebola Crisis appeal. Working across Sierra Leone, Liberia and Guinea, the DEC member charities worked to prevent the spread of the disease by providing hygiene services and clean water, referring people for treatment and supporting health centres to cope better with the influx of cases. The UK public donated a staggering £37 million to the response and DEC agencies reached more than 1.9 million people with food, water, health supplies and face to face awareness raising activities.
To illustrate the effectiveness of the DEC’s Member Charity/Agency work after one year, and how the funds raised have helped stopped the spread of Ebola, an interactive, multi-platform journey through the story of the appeal was born. The ‘hero’ piece lives on YouTube (below), where users can click to view a different part of the story, personalising their experience of the journey.
For mobile users, the experience was replicated on Instagram, with clickable tags taking users to four different videos (see below)!
Facebook wasn’t left out either! Four parts of the story were posted on the DEC Facebook page natively - driving users to the clickable YouTube film.
Interactivity can help to add another layer in brand storytelling, and is a great tool for social engagement. Let us know if you’d like to chat over coffee about how we can do the same for you!