Google, DEC & The Distillery London

November already? Where has the year gone? Before we head into the holiday season, The Distillery London took a moment to look back at, celebrate and share some of the work we're proud to have produced for our amazing clients.

eMarketer October UK Social report states that, "Over two-thirds of UK internet users will be social network users this year, eMarketer estimates, and they will devote more of their digital time to social networking than any other activity."

With this in mind, during the DEC's Nepal Earthquake Appeal, The Distillery London launched social video content across all of their digital platforms seeing a minimum 2x engagement with all video posts on Facebook. When the appeal came to an end we heroed Julius, an inspiring fundraiser.

The Distillery London also brought to life an inspiring customer story for Google, highlighting how the RSPCA uses the Google Apps for Work suite of products to streamline their workflow, communicate more effectively and to make rescue, rehabilitation and rehoming processes more efficient.

We were proud to showcase the amazing achievements of some of JustGiving's top fundraisers (featured on The Guardian), help Ocado use social video to boost recruitment, and help share stories from Pivigo's successful Science to Data Science program.

If you are interested to learn more about social video best practice check out our blog - special thank you to Jerry Daykin (Global Digital Director at Carat) for letting us share his thoughts about #DigitalSense and how to build an effective Online Video Strategy.

Thanks to the Brand2Global summit for having us speak about Watch-time and Audience Retention data - the cornerstone of social video performance! You can see our presentation here.


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Kind Regards,

Steve & The Distillery Team

Master Distiller

Ph: 020 7183 4315