Great examples of YouTubers collaborating with brands

Brands collaborating with YouTubers is not a new phenomenon by any stretch of the imagination. But how brands are collaborating with YouTubers is evolving fast.

YouTubers have worked hard to build a loyal community around their video content. As a general rule, they love what they do, and to successfully collaborate with a brand the collaboration needs to feel authentic - it needs to feel real. Audiences are savvy to what's going on. It can't just be a product jammed into their video. 

We thought we'd share a few of our favourite brand collaborations.

Casey Neistat was given $25,000 by 20th Century Fox to make a film promoting The Secret Life Of Walter Mitty. What he did was quite amazing and had a great reaction online.

A crash course to shine - we don't want to say too much about this as we'll ruin it. Just hit play (even if makeup isn't your thing).

YouTube powerhouse KSI recently partnered with Volvic and Tough Mudder to create a video about his experiences at the Tough Mudder event. This highlights video had over 1,000,000 views on the first day...

And, here is a collaboration we produced recently. Our in-house project The Pothole Gardener, collaborated with Lancia, to produce the following film. We created, shot and edited the content which had a fantastic response both online and offline at The Milan Design Week.

The Distillery London are experts in producing branded content and YouTube collaborations. We run a dedicated network of YouTube channels, and we know the YouTube ecosystem inside out.

Don't hesitate to get in touch if you're considering producing a branded video, a branded collaboration or just want to talk through some ideas.