Brands collaborating with YouTubers is not a new phenomenon by any stretch of the imagination. But how brands are collaborating with YouTubers is evolving fast.
YouTubers have worked hard to build a loyal community around their video content. As a general rule, they love what they do, and to successfully collaborate with a brand the collaboration needs to feel authentic - it needs to feel real. Audiences are savvy to what's going on. It can't just be a product jammed into their video.
We thought we'd share a few of our favourite brand collaborations.
Casey Neistat was given $25,000 by 20th Century Fox to make a film promoting The Secret Life Of Walter Mitty. What he did was quite amazing and had a great reaction online.
A crash course to shine - we don't want to say too much about this as we'll ruin it. Just hit play (even if makeup isn't your thing).
And, here is a collaboration we produced recently. Our in-house project The Pothole Gardener, collaborated with Lancia, to produce the following film. We created, shot and edited the content which had a fantastic response both online and offline at The Milan Design Week.
The Distillery London are experts in producing branded content and YouTube collaborations. We run a dedicated network of YouTube channels, and we know the YouTube ecosystem inside out.
Don't hesitate to get in touch if you're considering producing a branded video, a branded collaboration or just want to talk through some ideas.