Hygiene we hear you say? We talk about Hygiene content (or help content) at length during our content strategy sessions with our clients as it's so important you get it right in your content strategy. We thought we’d share some examples of great Hygiene content on the blog today.
Hygiene content is great for pulling potential viewers into your content ecosystem. It’s that search-friendly content that answers the questions your audience is searching for. It’s the basic stuff that’s easy to make and therefore easy to keep producing. Think of it like a gently dripping tap that’s always on.
To make the most of your hygiene content, consider what your audience is looking for - what are they searching for when they come to YouTube and what’s going to make them come to your channel? How can your content help them with a problem or questions they've got?
You can use search insights to find the most frequent searches (aka “queries”). Which queries can your brand credibly answer? Google Trends is a great first port of call.
The good news is that there are loads of examples of great hygiene content out there! Here are 3 examples:
British Red Cross - British Red Cross has some great playlists full of basic first aid videos. Each one answers a single question.
Howcast - Simple tutorials uploaded on a regular basis. Want to learn how to order a beer in Mandarin, remember the order of the planets, or make twisty nutella bread? Then Howcast has you covered!
Sci Show - Daily, short videos that answer a single question. Often videos are very timely - for example a number of their recent videos have been summer-related (Why Do Your Eyes Get Red In The Pool? / What Does SPF Mean?)
Hygiene content is a great way of getting eyes to your channel, but how to you then keep them there?
If you're interested in learning more about our approaches to content strategy, don't hesitate to get in touch.