We've been shortlisted!

After picking up two awards at the European Lovie Awards recently, we are absolutely thrilled to have been shortlisted for Video of the year at the British Media Awards 2018!

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The British Media Awards award media owners and companies that are innovating and adapting at a time of unprecedented change in media; so we are honoured to have made the list!

We have been shortlisted for the innovative piece of 360 content we produced for VSO to encourage young people to sign up the VSO overseas volunteer programming.

There was huge engagement with the targeted audience: it reached more than half a million people on ICS’s Facebook, brought in 115,000 views and created more than 2,000 reactions, comments and shares. The film was viewed at recruitment events on Google cardboards and watched online on YouTube. During a two month recruitment campaign the video generated 775,000 impressions, 11,000 unique views and 154 volunteer applications which was huge for the VSO.  

We have our fingers crossed and if you are interested in learning more about 360 content, please get in touch!

New Work: Dogs Trust campaign

The Distillery London team were recently tasked by the Dog’s Trust to produce a shareable campaign to remind dog owners to wear a legally compliant collar with the correct and up-to-date owner name and address details on it and that microchip details must be up-to-date.  

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To sit alongside the video content at the heart of our campaign, we were also commissioned to produce an online poster that conveyed the key messaging to dog lovers and a series of GIFs.

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A key challenge was how we transform this very serious and somewhat dark message into fun, shareable and highly watchable content that would be well-received by dog owners and dog lovers.

Check out the animation below and remember to ensure your dog’s microchip, collar and tag details are all up-to-date!

An eggscellent Distillery Easter!

Happy Easter! And what’s even better is that this holiday gives us the guilt free excuse to eat our body weight in chocolate - ideal! To be honest, it sounds like the average day at the sweet-toothed Distillery office (let’s pretend summer isn’t just around the corner, but with this constant snow maybe we won’t even have to worry about our summer bods this year…)!

We wanted to take the opportunity to wish you an eggscellent Easter break and to invite you take up our very own Distillery Easter origami challenge!

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It turns out we aren’t as eggsactly great at creating origami as we are at social video, but for some sweet Easter goodness, like the bunnies above, check out the hashtag #DistillingEaster! Keep an eye on our Instagram Stories for some fun how-to videos where you can hatch your very own Easter bunny, butterfly and egg holder! It’s the perfect challenge for the 4 day weekend! We would love to see your masterpieces, so please do share them and don’t forget to tag us and use the hashtag!

If you fancy making some fun how-to videos or social content for your own brand please drop us line here.

Finally, here are 3 handy tips to bear in mind when creating social for your brands and clients:

  1. KNOW your AUDIENCE

  2. Be clear on WHY you are making the content and what its PURPOSE serves

  3. MAXIMISE your content - when we produce content we aren’t just thinking about the hero edit, we are thinking about the GIFs and the cut downs etc. we can make for you, to really extend the reach

Have a hopping eggscellent Easter all!