British Media Awards: we won video of the Year!

Following our nomination earlier in the year, we are ecstatic to have won ‘Video of the Year’ at the British Media Awards 2018. We were up against some awesome finalist films from VICE UK, JOE Media and Alpha Grid. With such respected names in the mix, to have made it to the shortlist was an achievement in itself, but to pick up the award was an honour!

Screen Shot 2018-05-17 at 15.15.08.png

Our winning film was produced for VSO to encourage young people to sign up to their overseas volunteering programme.  To answer the brief, we devised a never been seen concept which involved splitting the screen into two 180 degree sections so that the viewer experienced life as a volunteer in Kenya vs. their life back home. We made this little film to explain a little more about what we did.

There was huge engagement with the target audience, reaching more than half a million people on ICS’s Facebook, over 115,000 views and created more than 2,000 reactions, comments and shares. 

You can learn more about the film here.

If you'd like to watch it on a headset, or want to talk more about 360 & VR, get in touch!

Travelling on Trash

Keep Cups. Paper straws. Recycled plastics in fashion. Something that is very topical, and very close to our hearts at the moment is plastic pollution. Travelling on Trash is our first short form documentary and one of the first original productions from Real Stories, because it’s an adventure woven around how plastics are affecting our rivers on a huge scale. 


Our film follows the journey of six young environmentalists who build a boat from recycled materials and single use plastic bottles to journey the whole length of the Mississippi river from Minneapolis to the Gulf of Mexico to highlight one time plastic use.


The Mississippi is not only the second longest river in the world and the largest in the US, it is also one of the most polluted. Over the 56 days they friends are battered by extreme weather, a bug infestation, boat breakages and meet the river’s inhabitants along the way.  


Do go and take a look - we’re sure it’ll encourage you to purchase your KeepCup.

We've been shortlisted!

After picking up two awards at the European Lovie Awards recently, we are absolutely thrilled to have been shortlisted for Video of the year at the British Media Awards 2018!

giphy (1).gif

The British Media Awards award media owners and companies that are innovating and adapting at a time of unprecedented change in media; so we are honoured to have made the list!

We have been shortlisted for the innovative piece of 360 content we produced for VSO to encourage young people to sign up the VSO overseas volunteer programming.

There was huge engagement with the targeted audience: it reached more than half a million people on ICS’s Facebook, brought in 115,000 views and created more than 2,000 reactions, comments and shares. The film was viewed at recruitment events on Google cardboards and watched online on YouTube. During a two month recruitment campaign the video generated 775,000 impressions, 11,000 unique views and 154 volunteer applications which was huge for the VSO.  

We have our fingers crossed and if you are interested in learning more about 360 content, please get in touch!

New Work: Dogs Trust campaign

The Distillery London team were recently tasked by the Dog’s Trust to produce a shareable campaign to remind dog owners to wear a legally compliant collar with the correct and up-to-date owner name and address details on it and that microchip details must be up-to-date.  

Screen Shot 2018-04-09 at 14.41.09.png

To sit alongside the video content at the heart of our campaign, we were also commissioned to produce an online poster that conveyed the key messaging to dog lovers and a series of GIFs.

600_ruby_comp_2.gif

 

A key challenge was how we transform this very serious and somewhat dark message into fun, shareable and highly watchable content that would be well-received by dog owners and dog lovers.

Check out the animation below and remember to ensure your dog’s microchip, collar and tag details are all up-to-date!

An eggscellent Distillery Easter!

Happy Easter! And what’s even better is that this holiday gives us the guilt free excuse to eat our body weight in chocolate - ideal! To be honest, it sounds like the average day at the sweet-toothed Distillery office (let’s pretend summer isn’t just around the corner, but with this constant snow maybe we won’t even have to worry about our summer bods this year…)!

We wanted to take the opportunity to wish you an eggscellent Easter break and to invite you take up our very own Distillery Easter origami challenge!

giphy-downsized-large.gif

It turns out we aren’t as eggsactly great at creating origami as we are at social video, but for some sweet Easter goodness, like the bunnies above, check out the hashtag #DistillingEaster! Keep an eye on our Instagram Stories for some fun how-to videos where you can hatch your very own Easter bunny, butterfly and egg holder! It’s the perfect challenge for the 4 day weekend! We would love to see your masterpieces, so please do share them and don’t forget to tag us and use the hashtag!

If you fancy making some fun how-to videos or social content for your own brand please drop us line here.

Finally, here are 3 handy tips to bear in mind when creating social for your brands and clients:

  1. KNOW your AUDIENCE

  2. Be clear on WHY you are making the content and what its PURPOSE serves

  3. MAXIMISE your content - when we produce content we aren’t just thinking about the hero edit, we are thinking about the GIFs and the cut downs etc. we can make for you, to really extend the reach

Have a hopping eggscellent Easter all!